"Functional not fancy"
is the design point of my personal site.
These days I'm a teacher, speaker, consultant and writer.
For ten years, I was editor-in-chief of BtoB, the only magazine devoted to covering the intersection of business strategy and business marketing.
Prior to BtoB, I held senior editorial posts at a number of A-list IT publications, including CMP's [now UBM's] InternetWeek, Mecklermedia's Web Week and IDG's Computerworld.
My coverage areas these days include Big Data, analytics, edtech, marketing and marketing automation.
My consulting work
First as a reporter and then as an editor, my favorite assignments have involved in-person interviews and events.
The business benefits of in-person and virtual events cannot be overstated. Marketers will tell you that a properly-managed event trumps nearly every other marketing channel for its ability to deliver qualified leads.
Besides, the theater of events touches a business reality: Even in an age of instaneous communications and pervasive--increasingly mobile--access to information, people enjoy gathering, networking, schmoozing.
For these reasons and more, I've picked event strategy, marketing and execution as the focus of my consulting work.