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1.
Editorial
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(All Services)
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Speaker/Moderator
Custom content (case studies, white papers, executive profiles)
Writer
Technology
Marketing
Big Data/analytics
Healthcare technology
Education technology
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Created on 12 February 2021
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2.
In Praise of Vapes
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(Humor)
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... by an unapproved additive, have caused a panic. Along with dozens of lawsuits, there are growing calls for legislation to limit the sale and marketing of the pen-shaped vaporizers.
For starters, like ...
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Created on 01 December 2019
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3.
Slot Machine Panhandlers: A Modest Proposal for Las Vegas
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(Humor)
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... tactic to drive traffic to ATMs. “I looked into it, and federal regulations prevent banks from doing that,” he told me.)
No ROI.
As a marketing program, would “slot machine panhandlers” actually ...
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Created on 13 March 2017
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4.
Short Bio
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(Clips)
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... Booker was editor-in-chief of Crain Communication Inc.’s BtoB, the only magazine devoted to covering the intersection of business strategy and business marketing. He ran BtoB, as well as its sister title ...
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Created on 27 October 2013
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5.
Home
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(About Me)
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About me.
These days I'm a speaker, consultant and writer.
For ten years, I was editor-in-chief of BtoB, the only magazine devoted to covering the intersection of business strategy and business marketing. ...
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Created on 25 October 2013
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6.
Bury these five marketing tactics and salt the ground
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(Search - Web Links / My Clips)
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Created on 13 February 2014
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7.
Checking It Twice: Year-End Tips for Your Email Marketing
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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8.
How to Prepare for a Marketing Crisis
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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9.
Companies Spending More on Marketing Systems
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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10.
Rewriting a Century of Marketing Rules
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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11.
Marketing Helps Whole Foods Bring in the Green
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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12.
Ricoh VP of Marketing Talks Improving Performance Through Relevance Marketing
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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13.
6 Content Marketing Mistakes You Must Avoid
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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14.
Mobile Marketing: Big Opportunity, Big Challenge
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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15.
Hiring & Salaries on the Rise in Marketing: CMO Survey
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(Search - Web Links / My Clips)
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Created on 09 January 2014
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16.
Better Marketing Optimization through Big Data and Statistics
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(Search - Web Links / Marketing News)
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Created on 11 November 2013
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17.
3 Marketing Lessons from 'Dr. Strangelove
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(Search - Web Links / My Clips)
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Created on 30 October 2013